Vanilys: Vanilla Instagram & Tik Tok brand

OBJECTIVES

Create Logo
Create Visual Identity
Create Message

MY ROLE

Lead UX/UI designer for the Digital Strategy.

RESEARCH

I started by doing some research about vanilla, the type of products, the image associated with it, how it is used (therapeutic virtues, cosmetics and perfume, cooking and pastry), the online presence and the competitors.

BRAND IDENTITY

I created the logo and the guidelines (colors and fonts).

The font is IM Fell English SC to give an old feeling as the vanilla is a plant used by the Maya and also to remind the burlap sack writings.

The vanilla flower to remind of the product in the background and the pod as the separation line.

#f7caac

#c5e0b3

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The colors are pastels to create a warm, natural and artisanal feeling.

ONLINE STRATEGY

I started by creating reels to introduce the business, explain what is the vanilla and what are the varieties.

Then I created the same information but in a post format with more information and added some reels to explain how the pollinisation is made and how to interact with the product (open the pod and get the vanilla seeds).

I added the products visuals making sure they are recognizable.