Artfeel: App and website to find art workshops around you

The initial project envisioned a solution for both art workshops and galleries. 

I created two surveys, one for the first group of users who are looking for a workshop or a gallery, and a second one for the workshop and gallery owners. This helped me highlight the pain points.

I realized during the user research that the solution should focus on either the art workshops or the galleries as they have very different expectations.

With all the information collected I created a persona for each group and their user journeys.

I conducted in parallel a competitive audit to see 4 existing solutions and highlight missing functionalities.

I created two user journey map to better understand the user's accesibility and feelings towards the solution.

I started to work on the app version following the Mobile first design approach (progressive enhancement).

Design follows the user research findings, being modern and minimalist. The homepage focuses on the venue search using very simple menus and cards elements to be able to see all information quickly.

I prioritized clear lists with simple cards and the hability to switch between map and list view so the user was not limited to one view.

I conducted another round of unmoderated usability study (5 people) on the high-fidelity mockups to improve the design as shown below.