Full Chocolate: Chocolate cakes and cookies website

I started by creating the site map and identifying and listing all the possible improvements from the previous website.

I reviewed the navigation, image quality, colors, text fonts, CTAs, descriptions and content, external links.

Once I got the accesses and got familiar with Shopify, I started working on the first steps that were agreed:

• Adding a header menu with accesses and logo

• Removing duplicated information and corrections (chat, descriptions...)

• Formating all the elements with same padding and size

• Adding in the Footer:

  • Subscribe option

  • Links to terms and policies, social networks and pages

  • Logo

• Cleaning the products and collections of products and reviewing classification

• Reviewing use of additional apps

• Creating the contact page

• Reviewing and correcting navigation

My objective was to create a stronger brand identity with the color. I used a more modern template from Shopify with black and white as primary colors to focus the user's attention on the product images and CTAs and also because most of the actual images had a black background. I chose a raspberry color for the buttons to get more contrast. 

I created the "About us" page and activated a temporary collection of products for father's day. 

I also reviewed all the app installed (WhatsApp access, marketing emails, delivery and pickup) and configured the delivery system so that the customer could select between pick-up or delivery on a specific date, simplifying the labor of the client.