S.L.U.T.: website for a hiking and garbage collecting association

I identified two main user groups through research from which I created personas: 

• one interested in the environment who has no time and wants to meet new people 

• and a second one interested in hiking with a lot of spare time.

I created a user journey map and 2 storyboards (big picture and close-up) to better understand the user's accesibility and feelings towards the solution.

For the homepage I prioritized access to the events and image layout with concise information. The sections are clear and there is only a simple header and footer. 

The design followed the user research findings: accessibility, intuitive navigation, carousel, clear CTAs and menu.

To create the design I had to follow the association guidelines (colors and fonts).

I conducted a round of unmoderated usability study (4 people) focusing on the accessibility of the information, the menu and the color contrasts. The findings were taken into account to improve the design:

• Users with visual impairing cannot read all the menus

• Some information is repetitive

• CTA are too aggressive